“Black Forest is a beautiful part of my household and the fact that they want to give back is really right up my alley,” said Rowland in an exclusive interview with Parade. “My household is in that same kind of space—we always think about how we’re contributing to the earth to make it better, whether that’s recycling or saving water or reducing plastic. It’s just raising your awareness or consciousness about what you can contribute.”
Why did you choose to partner with Black Forest fruit snacks and gummies?
Every time I’m at the store with my son, that’s the first place he goes—whatever aisle Black Forest is in. So Black Forest has been in my household for as long as I’ve known gummies and as long as he’s known gummies in his lifetime—that’s actually how long we’ve been Black Forest fans. So for me, this partnership was really easy. One: because I am a fan of the bears and fruit snacks. But also, I love the new 10-year aspirational commitment they’ve made to planting 10 million trees (which is a ton of trees!) by 2030.
How are you supporting the Black Forest #BearHeartTree campaign?
Every day starting May 16th—Love a Tree Day—people can use the bear-heart-tree hashtag and post a picture of a tree. Black Forest will select 10 people each day and celebrate their support by planting 100 trees in a National Forest in their honor.
What else have you and the family been up in the last year? Any new cooking or baking recipes?
We’ve done a lot of baking in this house. And we have new topping for cupcakes—Titan loves to add sprinkles and gummies to the top of his cupcakes!
What is your favorite Black Forest product or flavor?
Mine is pineapple and Titan’s is orange. He loves anything citrus. He will actually pick through the bag to get all the orange bears!
Why is it so important for kids to want to protect our planet?
I say raise your level of consciousness and awareness about what you’re doing to help preserve the planet. My son makes that very clear for me because he is very much involved in saving the Earth—every day he’s sharing something new. Love Kelly Rowland?Find out how she balances work and wellness.
